ASEAN

2 perspectives from the Armidale team.

Consumer scams·Mobile operators·ASEAN·September 2026

ASEAN Consumer Scam Report 2026: Defences Rising, Cases Unresolved

45%

of reported scam cases in ASEAN are never resolved

Written with GSMA, drawing on our own multi-market consumer surveys. Every protective behaviour we measure rose this year, yet 45 per cent of reported cases are never resolved, and the consumers left without an outcome withdraw the trust and the consent that shared defences depend on.

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Consumer scams·Mobile operators·ASEAN·October 2025

ASEAN Consumer Scam Report 2025: Victims Rising, Defences Under Strain

45%

of ASEAN consumers report having been scammed, up from 31 per cent

Written with GSMA, drawing on our own multi-market consumer surveys. Reporting is split across banks, police and platforms, so no single institution sees the whole case, which slows recovery and weakens deterrence.

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