The firm
Senior people, doing the work.
Armidale was founded by operators from global telecom, fintech and technology businesses. We have held the roles our clients hold, carried the same accountabilities and answered to the same boards.
Led by people who have held the role
Every engagement is run by someone who has carried the accountability themselves, not briefed on it. That is what keeps the advice operationally grounded rather than theoretical.
Small senior teams, specialist depth
We work in small senior teams and draw on a wider network of specialist delivery talent, so the shape of the team follows the shape of the problem rather than the other way around.
Evidence we generate ourselves
We run our own multi-market consumer research across APAC. It anchors our advice in what is measurably happening, and it is published openly rather than kept as sales material.
Where we work
Singapore and Australia, working across APAC.
Our clients are operators, fintechs and digital businesses whose markets rarely stop at one border. We work across the region and publish research that spans it.
Read our research